In the not-so-distant past, your customers had to wait until the time your store opened in the morning in order to begin shopping within it. These days, there are numerous ways your customers can make purchases from your business without your store even being opened.
The advent of e-commerce was a practical godsend for retailers everywhere. In today’s world, a company has the ability to process sales 24 hours a day and 7 days a week thanks to its website. When you allow customers to make purchases directly from your company’s online store, it significantly helps you to improve your business’ bottom line.
Promote your website every chance you get.
In 2020, this little tidbit should probably go without saying. But be sure to include your company’s web address on everything. Letterheads, stationary, business cards, print ads, radio spots, social media accounts – no matter what advertising avenue you choose to promote your store, make sure that your website is always front and centre. It should be clear to everyone in your target audience how your brand can be located online.
Reach out to consumers in distant locations.
One of the best ways to grow your company’s sales when its store is closed is to promote its online store to a widespread audience. Naturally, e-commerce takes away the limitations caused by your brick and mortar store’s physical location. With an online shop, a customer who lives clear across the country can make a purchase from your store…at three in the morning if he/she feels like it!
“If you have a physical store, you are limited by the geographical area that you can service,” affirms Ajeet Khurana on TheBalanceSMB.com, “With an e-commerce website, the whole world is your playground. Additionally, the advent of m-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography.”
Highlight the convenience of locating products quicker online.
Many online shoppers herald the practice because of how easy it is to find what they’re looking for. Instead of spending time walking up and down aisles of stores, many consumers prefer to simply click away on their mouses.
“It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product,” writes Puneet Bhalla of Shiprocket, “On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately. Some websites remember customer preferences and shopping lists to facilitate repeat purchase.”
An online store isn’t the only way to process sales when your store is closed.
Wireless terminals give store owners the option of carrying their POS machines everywhere they go. Imagine being at a party and having someone comment about one of your new products.
Your reply: “I have a couple of them with me here. You can buy one now if you’d like!”
Your customer’s retort: “But I don’t have any cash on me.”
Your response: “No problem!”
Such an interaction is made possible by the fact your wireless terminal can accept a credit card or debit card payment anywhere and at any time.
At Canadian POS, we’re confident there is no better wireless terminal on the market than the Poynt Smart Terminal. Call us today to learn more about it and be sure to ask us about our safe and secure e-commerce solution too! You’ll be growing your sales outside of your store’s business hours in no time! Call us at 1-877-748-2884 or email us at info@localhost.