Imagine you could turn your company into a 24/7 business? Well, imagine no more! When you sell your products directly from your website, you never again have to worry about customers only being able to shop when the doors of your store are open. Investing in an e-commerce solution effectively transforms your business into one that never closes its doors. Not to mention, it invites consumers from all over the world to become your customers.
Consider the convenience you provide your customers!
Why do you think they call those 24/7 corner shops “convenience stores”? Yes, it’s true, they carry just about every little necessity one may need in the middle of the night. But the mere fact that they’re open all the time – serving the community at its convenience – makes them welcome additions to just about any plaza or neighbourhood strip mall.
When your company allows its customers to make purchases from its website, it provides an immeasurable convenience. A person can make the decision to buy from you while wearing pyjamas at three in the morning. In some cases, this is the most ideal time to shop because of unconventional work shifts. Just ask any nurse or doctor who works “graveyard”.
“Online stores don’t close at 5pm,” writes Pawel Grabowski on EcommerceInsiders.com, “Ecommerce sites stay open 24 hours a day, allowing customers to view and purchase products at a time that’s right for them. When selling online, you can also serve those customers who simply can’t make it to your store during opening hours.”
Consider the worldwide reach you give your store!
It bears repeating that opening an online store does more than just keep your virtual store doors open. It keeps them open to consumers all over the world! Potentially, shoppers in Australia can just as easily make purchases from you as a person who lives across the street from your place of business. With e-commerce, your website becomes a worldwide portal to your store. And, of course, with all of the time zone differences to consider, an online store would help your business to make it a lot easier for foreign buyers to access your goods when it is convenient to them.
“Ecommerce is also global,” Grabowski reminds us, “Your traditional store can only cater for customers in your local area. What about people living on the other side of the town, or a different state, or country? They could buy from you too. But what are the chances that they will venture to your store? Online, you have the option to expand your reach as much or as little as you want.”
Consider opening your online store today!
At Canadian POS Corporation, we provide everything you need to accept credit cards online through our safe and secure e-commerce solution. With it, you can process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.
For information about how to get started, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.