The Importance Of Attending Trade Shows

It’s official. We’ve started the very last week of spring! This Friday, the summer season gets underway, presenting Canadian business owners with many new opportunities to boost their sales and forge new customer relationships. One of the best aspects of summer is the ability to get out and away from the office to be present at events where members of the buying public are attending.

We’re talking about trade shows. Although they happen all year round, the ones that take place during the summer just seem to be the most fun. Attending trade shows is a big part of what makes a business successful. Research the various business events that are being planned in your city this summer and get involved by being a vendor.

Trade shows help you to raise brand awareness.

In many cases, trade shows are events where attendees learn of companies for the first time. Your booth will put your business in a position to be discovered by people who would otherwise never know it exists. Not only will your attendance introduce you to new customers, but you will be able to mix and mingle with other industry professionals as well. Such interactions work wonders in helping your business to get ahead.

“A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter,” points out Evo Exhibits, “It can be difficult for start-ups to get a foothold in the industry in which they operate. Raising brand awareness at a trade show is a relatively straightforward process.”

Trade shows help you to begin new customer relationships.

Is there anything better than meeting directly with members of your company’s target audience? At trade shows, you have the opportunity to meet people face to face so that you can establish genuine rapport. There’s nothing like putting an actual face to your business. While advertising is important and over-the-phone customer service is key, nothing compares to in-person meetings that allow you to get to know those who are most likely to support your brand.

“One of the biggest reasons why trade shows are important is that they give you and your employees the gift of time,” says Chris Edwards on Vispronet.com, “If an attendee approaches your booth, you have about three seconds to capture their attention, but once you’ve done so, you have the unique opportunity educate them in a way that an ad or email blast just isn’t going to do.”

Trade shows give you the ability to create new business alliances.

Partnering up with like-minded business owners is a fantastic way to grow your brand. What better way to meet the ideal partner than to become a vendor at a trade show?

According to Evo Exhibits, “forging alliances with other industry related companies can help you enter vertical markets that you would may not break into otherwise. At a trade show you have the opportunity for face-to-face meetings with potential partners — allowing for a chance at a good first impression.”

Trade shows give you opportunities to boost your sales.

Selling your products at trade shows is one of the best ways to grow your profits! And with the help of the revolutionary, wireless Poynt Smart Terminal, accepting credit and debit cards has never been so easy! To learn how you can take advantage of it, call Canadian POS at 1-877-748-2884 or email us at info@cdnpos.com.