The Importance Of Providing Payment Options

Last week, we spent of bit of time on the Canadian POS Corporation Blog talking about ways to impress your customers and give them the respect that they deserve. One of those many ways was to give them options. Customers love the freedom of choice. That’s why it’s natural for your company to offer a number of variations of your products and services in order to satisfy particular needs and concerns.

How successful would a restaurant be if its menu only contained one item? How successful would a clothing retailer be if it only offered garments in one colour? You get the picture. The same can be said about payment options. Canadian shoppers have proven that they prefer paying with their credit cards and debit cards. So how successful is a business that only allows customers to pay with cash?

Giving customers options helps for better customer experiences. They like being in the “driver’s seat”. When they are given the opportunity to choose, instead of being forced into a decision, it makes for better interactions with the brands they support. On HuffingtonPost.com, Brian Honigman writes that “nurturing relationships with your customers is a crucial part of growing a successful business.”

He goes on to state that “creating love between your company and your customers can help scale positive word of mouth that\’s absolutely priceless. A customer-focused culture of this nature is a business opportunity that should not be overlooked. Most businesses are failing when it comes to the customer experience, which is your opportunity to swoop in and enchant those same customers into falling for your company.”

On FierceRetailIT.com, Dan Alaimo writes that “payment options have become central to customers\’ shopping experience and remain a very big concern for many retailers, yet more than half of retailers are hesitant to invest in the desired technology.” Evidently, payment options are important to customers. But is the investment worth the payoff? At Canadian POS Corporation, our experience has proven that it certainly is!

Firstly, we offer our customers the most affordable rates in our industry. So, for business owners who are concerned about costs, we address such concerns immediately. Secondly, our experience has shown that offering customers payment options significantly helps to increase sales. Many cash-only businesses are forced to turn customers away. This is a frequent occurrence in Canada, where shoppers are known for paying with plastic.

“93 percent of retailers believe consumers want a broader choice of payment tools, and 80 see payments as a clear part of their business strategy,” says Alaimo. Those are pretty significant numbers. Clearly, the majority of business owners are aware that offering payment options is an important part of accumulating business success. So is there any reason to not offer your customers those options?

Canadian POS Corporation can have you accepting plastic within three business days. If you already accept plastic, we can have your POS terminal upgraded from your current provider in the same amount of time. The importance of providing customers with payment options cannot be understated. Call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost today!