You’re having a sale. Of course, there are various ways to advertise this new sale of yours. Utilizing your website and social media is important. Perhaps, ads in the newspaper would also be helpful. But, what’s the best way to go about informing people who happen to be walking by your store? Most business owners would take the simple step of placing vibrant and eye-catching signs in front of their stores.
The signs that adorn the entrance of your place of business are very important. They tell walkers-by about what’s happening inside your store. And this is why merchants from all over Canada choose to display one particularly important sign at their fronts of their stores. It’s that sign that features the logos of Visa, MasterCard and Interac. Everyone knows what that sign means! It’s a clear indication that the store accepts credit cards and debit cards.
Why is it so important to communicate that you accept credit and debit?
Canadians are rarely walking around with cash on them anymore. Stores with “cash only” signs may as well post “shop elsewhere” signs, because that’s what the majority of shoppers are bound to do anyways. Credit card and debit card users (read: most members of the buying public) see credit card acceptance as an invitation to shop.
They’re well aware that when they are ready to make a purchase, the merchant will accommodate them by accepting their payment methods of choice. Stores that accept credit and debit are considered to provide customers with “up with the times” solutions. The shopping experience is made so much easier when a consumer knows that he/she can pay using any method of preference. Stores that don’t offer such options are considered “behind the times”.
Why do consumers prefer credit and debit over cash these days?
Well, let’s look at the fact that cash is extremely limiting. A person can only spend as much cash as he/she has on him/her. With a credit card, a shopper is able to spend up to his/her credit limit. With a debit card, a shopper is able to spend up to the amount of money available in his/her bank account. It helps for an individual to be a lot more flexible with his/her buying decisions.
As well, credit card and debit card acceptance provides shoppers with a great deal of convenience. It prevents them from having to run to ATM machines in order to withdraw cash. Most shoppers are not going to put themselves through the trouble – especially when there are plenty of other stores that won’t force them to.
Let’s also not forget that there are many additional benefits of credit card use for their users. Rewards points, cash back options, extended warranties and travel insurance are all popularly available from credit card issuers. Not to mention, credit cards give shoppers the option of either paying their balances off in full or extending payment over time. For many, this is a huge advantage.
At Canadian POS Corporation, we know how important it is for Canadian businesses to provide their customers with payment options. The ones that accept credit cards and debit cards inevitably grow their customer bases and make more money. It\’s just that simple!
To begin accepting credit cards or to upgrade from your current provider, don’t hesitate in contacting Canadian POS Corporation. Be sure to ask us about our Countertop and Wireless POS terminal options. Give us a call at 1-877-748-2884 or email us at info@localhost.