Believe it or not, the holiday season is coming up pretty quickly! It may be hard to even imagine considering that it feels like we were just enjoying the summer the other day. But in the business world, the holiday season is practically here. You see, with Halloween fast approaching, many businesses all across Canada are preparing themselves for the day after. November 1st is generally the day when shopping malls transition to their Christmas themes.
So what does that mean for your small business? Well not only does it mean that you should begin thinking about how you’re going to decorate your store and how you’re going to promote your holiday sales, but you should also be considering how you’re going to make sales online. Oh, you don’t offer online sales? Perhaps, it’s time for a change. Online shopping is popular in Canada all year round, but needless to say, it picks up during the holiday season!
Just last month, The Canadian Press reported that “a new study says more than eight in 10 Canadian Internet users have made an online purchase in the past year with cosmetics, furniture and pet products among popular items. The Ipsos Reid survey says 82 per cent of Canadians were buying online, with consumers between the ages of 18 and 34 making the most digital purchases.”
With that many Canadians taking to the worldwide web in order to do their shopping, you can’t afford to deny your customers that convenience for much longer. Consumers are showing that they love the convenience of being able to shop without having to leave the comforts of their homes. And as the survey has pointed out, this is especially true for members of our younger generation.
Is it any surprise that the kids love the internet? According to The Canadian Press, the study “says 92 per cent of these younger consumers have purchased online this year, while 82 per cent of those aged 35 to 54 have bought online, and 74 per cent among those 55 years and older. The survey also found that the average amount of reported spending for online purchases was $954 annually.”
So what are the most common items purchased through online shopping? The Canadian Press reports that “cosmetic and beauty products were up six percentage points to 29 per cent from last year; pet products were up six points to 17 per cent; furniture and housewares were up five points to 23 per cent; groceries were up five points to 15 per cent; and glasses and contact lenses were up four points to 15 per cent.”
And what devices are most often used for the purpose of online shopping? After all, there are so many out there that give people the ability to locate your business website within seconds. While smartphones and tablets are extremely popular, says The Canadian Press, “desktops and laptops continue to be used the most for online purchases, with nine in 10 online purchases made with personal computers in the past 12 months.”
So what can we conclude from all of this? Your business should certainly look into offering its good and services online. Lucky for you, Canadian POS Corporation can help you to do just that! Our E-commerce solution provides everything that you need to securely accept credit cards online. It enables you to process all credit cards – Visa, MasterCard, Discover Network, American Express – directly from your website!
Make this holiday season your best one yet. For more information on our E-commerce solution, be sure to give us a call at 1-877-748-2884 today!