Using Gift Cards To Incentivize Your Sales Team

As a business owner, it’s vital that you never neglect the people who are most important to your company. And we’re not talking about your customers. Now, of course your customers are important. Without them, you wouldn’t earn a dime. However, the most important people to your company are its employees. Without them, you wouldn’t have a business to run in the first place!

High employee morale is essential to a successful company.

The happier your employees are, the more productive they are bound to be. As their boss, it’s your job to continually find ways to keep your staff members motivated and determined to do their best for the betterment of the company.

This is especially true in call centre environments. Many of us are well aware of how difficult it can be to work in a call centre. Phone agents are required to make and take hundreds of calls every day. It can become a monotonous process. But, when you make work interesting by offering incentives for your highest performers, you usually get better results.

Gift cards have very often been used as incentives for high performances.

“Gift cards are one of the most common non-cash incentives,” explains VirtualIncentives.com, “According to a recent study of 1,000 U.S. consumers from the Retail Gift Card Association, 61% of respondents have received a gift card as a reward or incentive, and 91% liked it. And while they are still technically monetary incentives, they leave room for personalization…By compensating good work and extra effort immediately, you can significantly boost workplace morale and enhance your company’s culture at the same time.”

One of the top reasons gift cards work so well as incentives for workers is because they put the “power of the prize” in the hands of the recipient. In other words, gift cards let recipients purchase whatever they like from the stores the cards represent. Used as incentives for great work, gift cards show employees that they deserve whatever they desire. A gift card is as good as cash, but a bit more personal, especially if the card is from a store known to be favourite of the employee.

Set up short-term and long-term goals for your sales team over the summer.

Courtesy of AllBusiness.com, Miles Jennings of Recruiter.com recommends that business owners reward staff members when they reach certain goals. Such rewards can include small, summer-related awards that will get them out of the office. “Whether you give out small gift cards for a weekend adventure or host outdoor events for your company, they will feel happy, motivated, and appreciated,” he writes.

Because gift cards are such popular items for both standard gift-providing practices as well as in-office incentives for employees, there’s no question your store should have them available.

At Canadian POS, we strongly believe that our electronic gift cards make the perfect solution to grow your business. They are well known to encourage repeat business, attract new customers and boost sales all year long. The booming stored value card business accounts for billions of dollars per year in sales for retailers nationwide!

For more information, please don’t hesitate to call us at 1-877-748-2884 or email us at info@cdnpos.com.