Using Technology To Impress Your Customers


These days, it seems as if technological advances have come so far, they couldn’t possibly go any further. Of course, it would be foolish to think so. It wasn’t that long ago that most of us were visiting video rental stores to select tapes and/or DVDs for movie night. Today, popular media streaming sites and apps enable us to select from a wide variety of films with the simple click of a button.

It’s important to keep in mind just how far technology has come when dealing with your customers. Undoubtedly, the vast majority of your clients use smartphones or some type of mobile devices on a regular basis. Giving customers access to your company website means ensuring that it is mobile friendly. But you certainly shouldn’t stop there.

It’s your job to regularly reach out to your customers. insists that you provide “areas on your website where customers can answer their own questions or seek answers from others” while you also use “e-mail as a way to improve customer service and more quickly respond to certain needs or help requests.” Simply put, keeping the lines of communication open is integral to the growth of your business.

The website reminds us that customer experiences mean everything these days. It’s not enough to market and promote high-quality products and services. It’s incredibly important to communicate that shopping experiences with your brand are highly enjoyable. Your customer service needs to be top-notch. This is why making use of technology to allow customers to contact you is so vital to business success.

“With the economy in recession, customers have more alternatives than ever,” says, “The business that proves to be responsive to customer questions, complaints, or other needs can gain a clear competitive advantage. That\’s why it\’s so important to understand how new technologies can help you anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business – the latter of which can keep costs down.”

Poynt is highly impressive.

At Canadian POS, we strongly believe that modern technology should be embraced by Canadian business owners. That’s why we’re always seeking to improve upon the technologies we use as our point-of-sale terminal offerings. You may have noticed that, in recent months, we have highly promoted the Poynt Smart Terminal.

As the video below explains, it’s the “first terminal you’ll love. And the last one you’ll need.” The innovative POS terminal features a single slot for most magnetic stripe and chip cards. It also features a touch screen for you to place orders and scan products and another touch screen for your customers to sign and complete payments.

Poynt doubles as a countertop terminal and a wireless terminal.

You can have customers make their payments at a checkout counter or you can bring the terminal to wherever they may be in your place of business to complete their transactions. The terminal also has a built-in printer and scanner.

We’d argue that there’s no better way to use technology to impress your customers than to use the Poynt Smart Terminal! For more information, call Canadian POS at 1-877-748-2884 or email us at info@localhost.

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