It’s the year 2017. If you run a business, but don’t have a company website, you’re in trouble. And we’re not trying to be funny. There are few businesses out there that aren’t represented online. And we’re pretty sure it’s a safe bet to say that those few businesses aren’t particularly successful – that is, of course, unless they have no competition in their marketplaces and cater to the needs of those who never use the internet. We just can’t think of what businesses they might be!
At Canadian POS Corporation, we have a lot of experience working with Canadian business owners who know the importance of having company websites. They know that, in many cases, Canadian consumers go online to research products, services and brands before deciding to give companies their business. On SmallBizTrends.com, Lisa Barone refers to it as “the ROBO effect”.
“More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline,” she explains, “They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process.”
How can you generate more interest in your company website? Content marketing plays a huge role in website traffic these days. It’s one of the reasons that we post at least three new blogs to our website every week. It ensures that our website is kept constantly fresh. Regular updates communicate to our website’s visitors that our business is not only operational, but continually engaging with its target audience.
As Pamela Hazelton writes on PracticalEcommerce.com, it’s wise to give your audience content that they can’t find elsewhere. “Yes, you should generate and publish content your target audience expects to find at your site,” she encourages, “But you should also produce articles, graphics, and videos that are not directly related to what you sell. If it’s content they won’t find anywhere else, all the better! Break out of the box with the content you publish. The worse that will happen is visitors won’t read it.”
How important is it to sell your products directly from your website? At Canadian POS Corporation, we consider it very important. Numerous reports have come out indicating that e-commerce is changing the way that Canadians shop. Every year, more and more Canadian shoppers are growing the amount of purchases they make online. This is especially evident during the holiday season.
This is why we proudly offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover and American Express – directly from your website. With it, you will secure real-time transaction processing and be able to take advantage of advanced risk management tools that protect your online business from fraud.
As well, because you’ll have a direct connection to our powerful and reliable processing network, you will eliminate the costs and complexities of dealing with a third-party gateway provider. Turning your company website into your online store is perhaps the best way to use your website to your advantage!