For many Canadian business owners, the act of finding ways to boost sales is a tough one. And, by tough, we mean expensive. Because they consider the costs of advertising to be too great, many entrepreneurs often choose to settle with “hope and pray” attitudes of growing their businesses. They don’t exactly make for sound business models. And the proof is found in the lacklustre or non-existent growth in their companies.
Let it be known that not every marketing strategy has to be a wallet-buster. There are many simple methods of boosting sales. And, by simple, we mean inexpensive. Take, for example, the use of social media. Today, various businesses from all industries utilize their Facebook and Twitter feeds to highlight their latest products, services, sales and in-store events.
So what are some of the easiest ways to boost sales in your store? Why not try sprucing up your website? Firstly, allow us to make clear that if you don’t yet have a company website, you’re simply not trying to be successful. Having a strong online presence is integral in today’s business world. With that said, you’ll want to ensure that the site is regularly updated and that it contains an adequate amount of eye-catching visuals.
According to Samantha Garner on CanadianEntrepreneurTraining.com, the use of video on your website plays a huge role in the attention your company can get. “According to research, 92% of mobile video viewers share the videos that they watch online,” she informs, “Seventy percent of marketers report that video converts better than any other medium. Video keeps visitors on pages longer, is shared more often and amplified on social media more than anything else.”
What is an easy way to boost sales using offline tactics? In keeping with the theme of eye-catching visuals, business owners should make efforts to make their in-store displays visually stimulating. This is as much about having vibrant decor as it is about placement. To increase impulse buys, for example, it’s wise to have intriguing product displays right by your cashiers. As Adrian Pynenburg points out on ConnectOasis.com, this is a critical location for retailers looking to boost sales.
“It’s important to present customers with a full array of low cost items as they make their way to the cash register,” writes Pynenburg, “Also consider options for configuring the cash register queue system to maximize exposure to a broader offer of impulse items. Companies can further incentivize purchases by highlighting short-term sales in this area, as a way to stimulate the buyer’s sense of urgency.”
Does the offering of payment options impact retail sales? Absolutely! There is no question that when retailers provide their customers with payment options, sales significantly increase. It’s just that simple. Canadian shoppers much prefer to be given the choice of paying with credit cards, debit cards, gift cards or cash. Not providing such options is an easy way to turn customers away. And they’ll flock right to your competition!
At Canadian POS Corporation, we offer Canadian merchants the opportunity to provide their customers with payment options using top-of-the-line POS terminals. Accepting all major credit cards and debit cards, both our Countertop and Wireless models have proven to be sales enhancers for all business types. They provide some of the easiest ways to boost sales in any store!
For more information about how you can begin accepting credit cards and debit cards using our POS terminals, don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.