You own a store. And naturally, it allows people to walk through its doors each day during its hours of operation in order to shop for your goods. Once your store closes, shoppers are no longer able to make purchases until it opens the next day. This is pretty much the way things are for most business owners. At least, it’s how they were. Today, merchants have the option of keeping their stores open 24 hours a day, 7 days a week.
How can merchants reasonably keep their doors open 24/7? In the virtual sense, your store doesn’t ever have to close. With the advent of e-commerce, business owners from all over the world are able to sell their products to customers from all over the world. Not only are you keeping your doors open – so to speak – but you are opening them to an entirely new set of customers.
One of the biggest benefits you can get by allowing shoppers to make purchases directly from your website is the fact that it provides an immediate convenience. This is especially true during the always-busy holiday season. Online shopping eliminates the need for shoppers to wait in long line ups at the cashier. It also does away with the act of walking through malls searching for items in a variety of stores.
Believe it or not, not everyone loves to shop. And when you sell items that people want – and those people aren’t fans of shopping – your online store will significantly increase your average daily sales amounts.
It’s important to keep in mind that the vast majority of Canadian shoppers tend to go online before making visits to physical store locations anyways. Even if they choose to make in-person purchases, shoppers enjoy online browsing and price comparing before making their buying decisions. Allowing visitors to your site to make purchases directly from it greatly increases your opportunities of encouraging buying decisions that are made in your favour.
“Many people are moving from physical stores to buy goods and services on the Internet,” reports Jack Dawson on Ventureburn.com, “Today, 60% of shoppers in developed countries go to the Internet to buy goods and services. This method of shopping is loved because it is convenient. People can shop from the comfort of their houses.”
What else makes online shopping so popular? We’d also argue that online shopping is loved because of the immediacy of the entire process. Shoppers are able to locate what they want much quicker than if they were searching store shelves. And, as mentioned earlier, they don’t have to worry about distance when deciding upon which business to make purchases from. Having an online store allows your store to make shopping convenient for consumers worldwide.
At Canadian POS Corporation, we offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover and American Express – from your website. For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.