Over the course of the next couple of months, students from all over Canada will be preparing to complete their school years. And, for a special batch of those students, it will be graduation time! Needless to say, graduating from high school, college or university is a very special occasion in a young person’s life. And, of course, it needs to be celebrated. It’s not at all uncommon to see graduates get showered with gifts from their loved ones.
Why are gift cards considered “perfect” gifts for graduates?
Well, let’s consider the fact that graduating from school is a special celebration of independence. Graduates experience a unique time in their lives when they are officially moving on to their next phases of existence. As such, they are given greater responsibility to make important decisions. Buying decisions are among them.
A gift card provides a person with the freedom of choice. Instead of having to accept a potentially unwanted gift, a graduate can take a gift card and purchase whatever he/she wants. This makes the gift all the more rewarding. Unlike cash, gift cards are actual gifts that tell the recipient, “I know what you like, but here’s the option of choosing what you like best.”
“Cash feels routine and everyday – and many people are very likely to save a cash gift and not spend it at all,” writes Elliott James on ejGiftCards.com, “However, gift cards have a different psychological effect. Recipients of gift cards are much more likely to spend the entire balance of the gift card on something they truly want – rather than save it for a rainy day.”
Gift cards provide graduates with flexibility.
Often, a gift recipient doesn’t even know what he/she wants – until the time comes. Having a gift card gives a young person the peace of mind in knowing that when a necessity is required, it will be affordable. It’s a lot better than having a seldom-used gift just sit there because it has no real purpose in a graduate’s life.
“It’s actually quite rare for graduation presents to take the form of a physical, pre-selected gift,” notes James, “Behind cash and gift cards, the next most common item given to graduates is apparel – usually from the college that the graduate is headed off to, or just graduated from. This is because flexibility is crucial for graduates – they’re entering a new world, and may not know what they need. Gift cards provide a great, flexible way to provide a gift to graduates.”
At Canadian POS Corporation, we offer Canadian business owners the perfect way to help their customers celebrate their soon-to-be graduates. Selling gift cards makes life extremely easy for your customers. “Compared to buying a physical gift for a graduate – or even withdrawing cash from the bank or writing a check – buying gift cards is extremely easy,” says James, “ You can buy them online or in person, and you don’t have to worry about buying the wrong thing.”
Our gift cards are known for encouraging repeat business, attracting new customers and boosting sales for our clients all year long. They account for billions of dollars per year in sales for retailers nationwide! To learn more about how you can begin selling gift cards in your store, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.