Welcome to the fall season! As of last Friday, we have officially made the transition from summer to autumn. And for the majority of business owners across Canada, it’s a very special time of year. That’s because October (read: the beginning of the fourth quarter) is just around the corner. And all business owners like to ensure that they end each year on high notes.
What can help you to end your year on a high note?
Well, the obvious answer is to boost your sales. That’s not particularly hard to do considering that the holiday season is part of the fourth quarter and always represents the strongest sales season of any year. However, there is a way for your business to cash in on the approaching-quicker-than-you-think holiday season more than ever before. And that would be to sell gift cards!
Allow to just state this point simply: your customers want gift cards. They make shopping easy. Naturally, gift cards allow their recipients to buy whatever it is they truly want. That makes them highly-sought after gifts. On Gizmodo.com, Kyle VanHemert makes the argument that gift cards are one of the best gifts one can give to another as they are very “personal”.
“You could argue that a gift card is impersonal, that it\’s lazy, that it\’s a cop-out. Ridiculous!” he declares, “A gift card is the most personal present there is. It\’s the gift of freedom to buy whatever you want, whenever you want it. It\’s the gift that says ‘we\’re good enough friends/relatives/acquaintances that we don\’t have to force it.’ And there\’s a certain beauty in that.”
What makes gift cards ideal holiday gifts?
Let’s simply take a look at what people really want. When a person receives a gift, the idea is for that person to actually like it and want it. However, statistics show that not everyone seems to know what to buy for the people in their lives. Chances are that gift recipients are more likely to return actual gifts than they are to not use the gift cards they receive.
“Opponents of gift cards like to toss around data that shows more than $2 billion worth of unused gift cards are lost or forgotten in American homes each year,” informs Mandi Woodruff on Yahoo.com, “They have a point. But here’s another fun fact: Nearly $50 BILLION worth of holiday gifts are returned each year, the vast majority of which are unwanted clothing. Gift cards starting to look a bit better yet?”
What makes fall the right time of year to start selling gift cards?
If you’d like to take advantage of the undeniable popularity of gift cards during the upcoming holiday season, it’s definitely the right time to order them for your store. At Canadian POS Corporation, we proudly make gift cards available to all Canadian retailers. History has shown that they encourage repeat business, attract new customers and boost sales all year long.