People like to have things made easy. And why shouldn’t they? In today’s world, modern technology makes it so that people don’t ever have to leave their homes to buy the products and services they desire. With the advent of online shopping, the buying experience has been made more convenient than ever. That’s why it’s so vitally important for business owners to realize that the easier they make things for their customers, the more successful their businesses are bound to be.
“Your customer wants convenience because your customer has a real life,” writes Jeannie Walters on 360Connext.com, “There are many ways retailers and others have tried to offer convenience during the typical experience. The game changers, however, are the ones who created new ways of interacting with their customers.”
So what can you do to make things more convenient for your customers? Well, as if it wasn’t already made obvious, you should offer your customers the option of buying your products online. By revamping your company website so that it allows shoppers to make purchases directly from it, you will be saving consumers a lot of time and energy. This will prove especially beneficial during the holiday season.
Janet Schoel, Debbie Major and Shafiul Fuad of the Canadian Marketing Association advise Canadian merchants to take advantage of new e-commerce opportunities. Not only to do they recommend selling products online, but they suggest that business owners utilize their social media accounts in order to promote the fact that their brands offer online shopping.
“Many companies have started exploring monetization opportunities through social media channels to provide a more convenient experience,” they write, “For example, clothing stores are taking their products to Instagram, posting pictures with prices and a short description and providing links to PayPal or Square so purchases can be made. They’ve also leveraged tools like WhatsApp to offer customer support and live chat.”
How can you make the in-store experience more convenient for customers? It should go without saying that investing in an e-commerce solution will require you to accept credit cards online. So naturally, it makes sense to accept credit cards in your physical store location as well. Being able to pay with plastic is a convenience that Canadian shoppers have proven that they love. In today’s world, cash-only businesses are considered to be very inconvenient.
At Canadian POS Corporation, we offer Canadian business owners the ability to accept major credit cards (Visa, MasterCard, Discover and American Express) and debit cards using top-of-the-line POS terminals of both the Countertop and Wireless variety. As well, we offer an ideal e-commerce solution that enables them to accept all credit cards directly from their websites!
For more information, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.