It’s Cyber Monday today! And retailers all over North America are enjoying one of their most successful sales days of the year. That is, of course, if they have invested in an e-commerce solution. With today being a huge day for online shoppers, thanks to all of the significant discounts being offered, businesses are reaping the major benefits of being able to sell their products via their company websites.
Have you taken advantage of the world’s love for online shopping? If so, you’re likely enjoying quite the day of online sales today. If not, you’re certainly missing out on all of the profits that Cyber Monday generally generates. All is not lost, however. Keep in mind that Cyber Monday is certainly not the only day of the year when online shopping is popular. There’s plenty of time for you to invest in an e-commerce solution of your own.
Just in case you weren’t already aware, e-commerce is rapidly growing. “Projections from eMarketer are showing rapid worldwide ecommerce growth through 2018,” reports Thomas Smale on Entrepreneur.com, “This year (2015) is expected to peak at nearly $1.6 trillion and by the end of 2018, almost $2.5 trillion. In the U.S. alone, ecommerce growth is anticipated to be somewhere between 11.6 and 16.5 percent from 2013 to 2018.”
What does an e-commerce investment mean for your business? Well, let’s look first at the fact that it will turn your brand into a 24/7/365 entity. Quite simply, that means that you no longer have to open the physical doors of your place of business in order to generate revenue. Your website gives you the ability to sell your products each and every day around the clock. Smale points out that this allows you to earn money while you sleep!
It also enables you to sell your products to a worldwide customer base. “For brick-and-mortar businesses, location is of primary importance,” he points out, “It can make a huge difference in terms of visibility and sales. In e-commerce, you can set up a storefront at your own domain name and sell your products globally. You don\’t need multiple storefronts to be seen across the entire world.”
Will e-commerce help your store to become more popular? Although it’s a debatable question, the statistics seem to suggest that more and more shoppers are leaning towards online shopping more so than visiting physical stores. Even those who still enjoy the physical act of shopping tend to go online first in order to, at the very least, browse items and compare prices. This is revealed by Ian Mills on CustomerMagnetism.com.
“When retail consumers aren’t shopping online, 89% are using the major search engines to find information before they go to make a purchase in store,” he writes, “According to a recent study from Accenture, shoppers are ‘show rooming’ online across all product categories except for groceries prior to purchase, and 78% of shoppers have spent time on a retailer’s website before going to the store and making a purchase. By making this information easily accessible online for customers, they’ll be even more likely to make an in store purchase with you.”
How can you get set up with an ideal e-commerce solution right away? Simply contact Canadian POS Corporation. Our effective e-commerce solution provides you with everything you need to securely accept credit cards online. It enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network and American Express – from your website. For more information, give us a call at 1-877-748-2884 or email us at info@localhost.